Better Business DecisionsWith Less Capital
AI intelligence for first-time and early-stage founders. Track every competitor move, engineer offers that close, and get every sales call scored — without an enterprise contract.
No credit card. No sales call. No BS.
The problem
Enterprise intelligence tools cost thousands a month and are built for 200-person sales teams. So founders guess. Gut-feel pricing. Manual competitor checks. Offers that sound good and don't close. BAFware gives you the analyst team — without the invoice.
The IQ suite
Three modules.One unfair advantage.
See the whole board.
Drop in your URL. AI finds your competitors, scores your position on five dimensions, and maps every rival by overlap and brand strength.
Head-to-head, in numbers.
A side-by-side scorecard against any competitor shows exactly where you trail — and the single biggest gap to close first.
Know the moment they move.
Continuous monitoring flags pricing changes, launches and repositioning — ranked by how much they threaten you.
Three tiers, engineered.
Give it a price, a market and what you sell. Get back an entry, mid-market and enterprise offer — each with its ICP, objections and go-to-market plan.
A verdict, not a vibe.
Where product-market fit is strongest, where the revenue is, where pricing will crack — and what's missing from the offer.
Every call, scored.
Upload a sales-call transcript. Get a close score, talk-time split, the tier you actually pitched and how likely the deal is to close.
See where the deal slipped.
Stage-by-stage scoring from opening to close, with the exact words that worked — and the better line for every missed moment.
Walk into the next call ready.
A playbook rebuilt after every call: what to prepare, what to say at each stage, how to answer each objection, and how to close.
Everything an analystwould do. On autopilot.
Each module is purpose-built. No bloat. No seats. No upsell to features you'll never use.
Live monitoring
Know before your prospects tell you.
Scored
Positioning, differentiation, offer clarity, pricing and visibility — against every rival.
Coached
From opening to close, with the exact line to use next time.
Reports
Board-ready PDFs in one click.
Landscape analysis, competitor briefs, offer dossiers and call playbooks — with your branding.
Coaches brief
Patterns across every call.
One focus area, the do's and don'ts that move your close rate — rebuilt after every call.
How it works
From URL to unfairadvantage in an afternoon.
Drop in your URL
We read your site, build your business profile and find the competitors you should actually worry about.
We map your market
Briefs, scores and a competitor map — then continuous monitoring flags every pricing, product and positioning move.
You make the call
Engineer your offer with Offer IQ, then upload sales calls to Closer IQ and close the gaps it finds.
Pricing for early-stage founders
Pay for outcomes,
not another subscription.
You're pre-revenue or close to it, and every tool wants a monthly seat. BAFware doesn't. Buy credits once and spend them only when you need a finished result. Quiet month? You pay nothing.
- ✓100 free credits to start — no credit card
- ✓One-time credit packs. No monthly charge, no contract
- ✓Every button shows its credit price before you click
- ✓Agency or larger team? We'll quote you directly
What credits buy
Credit packs · one-time
Paid once, not every month. The bigger the pack, the less each credit costs.
Get in touch
Questions?
We actually reply.
Whether you're evaluating BAFware, want to partner, or just have a weird idea — drop us a line.